(Data from Meta’s Top 100 Local Service Ads)

Fact: 73% of HVAC companies overspend on ads targeting the wrong audience (Meta Local Services Report, 2024). But one Pennsylvania HVAC business booked 12 calls/day spending just $5 daily—using a proven ad template we reverse-engineered from top performers.

This guide reveals the exact ad structure, targeting, and scripts that work in 2024, backed by anonymized data from 100 high-converting HVAC campaigns.

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1. The $5/Day Ad That Works Right Now

Ad Creative (Winning Formula)

Image/Voiceover:
“Is your AC making this noise? [play screeching sound] Don’t ignore it—that’s a $1,200 repair waiting to happen. We’ll diagnose it for free.”

Text Overlay:

• Top 20%: “FREE AC Check This Week Only”

• Middle 60%: “Limited to first 15 callers”

• Bottom 20%: “Call [XXX-XXX-XXXX] before 5 PM”

Why This Works:

• Sound-on strategy increases watch time by 3.2x (Meta data)

• Urgency + specificity (“first 15 callers”) lifts conversions 22%

• Fear-to-relief pivot (“$1,200 repair” → “free check”)

Real-World Example:

• Ad Spend: $5/day

• Results: 9-12 calls/day, $28 cost per booked job

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2. Targeting That Beats Competitors

Audience 1: “Homeowner Stress Signals”

• Demographics:

  • Homeowners 35-65

  • 1+ kids in household (parents prioritize AC fixes)

• Interests:

  • Home warranty services

  • Energy efficiency tips

  • Local weather pages

Audience 2: “Emergency Preparedness”

• Behaviors:

  • Recently searched “AC not cooling” or “HVAC repair near me”

  • Engaged with home insurance content

• Placements:

  • Facebook Marketplace(surprisingly high intent)

  • Instagram Reels (sound-on ads)

Pro Tip: Exclude renters and apartments—target single-family homes only.

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3. The 4-Line Script That Converts Calls

When leads call, use this word-for-word script (tested by 20 HVAC companies):

“Thanks for calling [Company]! This is [Name].
Quick question—is this about your AC making noise, not cooling, or something else?
(Listen)
Got it. We can have a tech there today/tomorrow. Just need your address and if you’d prefer morning or afternoon.“

Why It Works:

• Skips small talk (busy homeowners appreciate efficiency)

• Assumes the sale (“tech can be there today”)

• Reduces sticker shock (price discussed after diagnosis)

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4. Scaling Beyond $5/Day

Rule of 3:

1. Run 3 ad variations (same offer, different hooks):

   • Noise-based: “That sound means your AC is dying”

   • Cost-based: “Ignoring this costs 3X more”

   • Urgency-based: “Last day for free checks”

2. Kill the worst performer after $15 spent

3. Double budget on the winner(max $20/day)

Case Study:

• Initial: $5/day → 12 calls

• Scaled: $20/day → 38 calls (same cost per lead)

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Key Takeaways

1. Sound-on ads with problem-focused hooks win

2. Target stressed homeowners(not “HVAC” searchers)

3. Use the 4-line call script to book more jobs

4. Scale with the Rule of 3 to maintain ROI

Next Step: Run this exact ad for 3 days—then reply with your results!