Understanding Impression vs Click Rate in Google Ads
This article explains the difference between impressions and click-through rate (CTR) in #GoogleAds, helping e-commerce founders and marketers understand how each metric works and what they reveal about ad performance. While impressions measure how often your ad is shown, CTR indicates how engaging your ad is to viewers. The guide offers actionable strategies to improve #CTR, avoid wasted ad spend, and make smarter data-driven decisions using both #metrics together.