When to Post for Maximum Reach & Engagement (2025 Data)

Fact: Posting at the wrong time can reduce your LinkedIn engagement by up to 65% (LinkedIn 2025 Algorithm Report).

This free scheduling guide reveals the best times to post, industry-specific windows, and tools to automate your strategy—backed by data from 1,000+ high-growth profiles.

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How to Use This Guide

1. Find your industry’s optimal time(Section 1)

2. Sync with free scheduling tools(Section 3)

3. Track performance (Section 4)

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1. 2025 Best Times to Post on LinkedIn

(Based on 3.2M posts analyzed by Hootsuite & Buffer)

Global Averages (All Industries)

• Best Days: Tuesday, Wednesday, Thursday

• Peak Times:

  • Morning: 7:30 AM – 9:00 AM (Local Time)

  • Afternoon: 12:00 PM – 1:30 PM (Local Time)

  • Evening: 5:00 PM – 6:30 PM (Local Time)

Why These Work:

• 7:30 AM: Professionals check LinkedIn before work

• 12:30 PM: Lunchtime scrolling peaks

• 5:30 PM: Post-commute engagement surge

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2. Industry-Specific Posting Times

(Adapt based on your audience’s habits)

SaaS & Tech

• Best Time: 8:00 AM – 9:00 AM (Local)

• Why? Early adopters check trends before standups.

Finance & Consulting

• Best Time: 6:30 AM – 7:30 AM (Local)

• Why? High-earners start early (pre-market hours).

Creatives & Agencies

• Best Time: 11:00 AM – 12:00 PM (Local)

• Why? Mid-morning inspiration breaks.

Healthcare & Education

• Best Time: 6:00 PM – 7:00 PM (Local)

• Why? Post-shift engagement.

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3. Free Scheduling Tools

1. LinkedIn Native Scheduler

• Features:

  • Schedule directly in LinkedIn (no third-party tool needed).

  • Best for 1-2 daily posts.

• How to Access:

  • Click “Write a post” → Clock icon → Set time/date.

2. Buffer (Free Plan)

• Features:

  • Schedules up to 10 posts/month.

  • Optimal Time Recommender(auto-schedules for max engagement).

• Get Buffer Free

3. Hootsuite (Free Plan)

• Features:

  • Multi-platform scheduling(LinkedIn + Twitter/FB).

  • Best for: Agencies managing multiple profiles.

• Get Hootsuite Free

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4. How to Track & Adjust

Key Metrics to Monitor

1. Engagement Rate: Aim for >2%(likes + comments / impressions).

2. Dwell Time: Use LinkedIn Analytics to see average read time.

3. Click-Through Rate (CTR):>1.5% is strong for links.

When to Experiment

• Test off-peak times if your audience is global (e.g., weekends for freelancers).

• Repurpose top posts at different times (e.g., a morning hit may also work at 5 PM).

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5. Pro Tips for 2025

1. Post Consistently: 3-5x/week minimum.

2. Avoid 8 PM – 6 AM: Lowest engagement window.

3. Use LinkedIn Live: 24% higher reach than static posts.

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Downloadable Resources

1. Optimal Time Cheat Sheet (PDF)

2. Scheduling Calendar Template(Google Sheets)

Want More? Reply “SCHEDULE” for our Advanced LinkedIn Timing Guide.

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