The data behind high-performance marketing
Google’s AI Overviews and algorithm shifts are rewriting the rules—73% of small businesses are falling behind. This edition reveals:
✅ How to adapt to AI-driven search (hint: freshness + citations matter most)
✅ Free competitive tools hidden in Google’s “SGE While Browsing”
✅ Under-$50 AI tools with proven ROI (no hype, just results)
Competitors are leaving data-rich clues everywhere—if you know where to look. This week, we’re handing you a free battle-tested template to:
✅ Reverse-engineer rivals’ winning pricing, ads, and content
✅ Spot hidden weaknesses in their strategy (72% of businesses ignore these)
✅ Prioritize tests that can lift conversions by 12-18%
Included: A 1-page Competitor Teardown Template with:
✔ Website conversion secrets
✔ Pricing psychology triggers
✔ SWOT analysis framework
Why it works: Used by top performers to grow 23% faster (McKinsey).
#CompetitorIntel #DataDriven
P.S. Want us to analyze a specific competitor? Hit reply with their URL.
62% of Google Business Profiles get zero calls—not from poor rankings, but 3 photo mistakes 92% of businesses miss. A Chicago #HVAC company tripled calls in 30 days by fixing these errors.
Inside This Issue:
The “3rd Photo Rule” (Before/after shots = 200% more calls)
Alt Text Hacks Google’s #algorithm loves
Why #iPhone pics outperform pro photos