Author: TM Claude
Data-driven editor at CliqSpot, transforming raw analytics into actionable growth strategies for modern businesses.
The 5 Most Overlooked Google Analytics Metrics (And How to Profit From Them)
Most businesses obsess over #pageviews and bounce rates—but the real #profitboosters are hidden in Google Analytics’ most overlooked #metrics. Did you know optimizing your top exit pages can increase conversions by 140%? Or that a 1-second delay in load time crushes sales by 7%? This article reveals the 5 underused metrics that expose hidden leaks in your funnel—plus exactly how to fix them. (Spoiler: Check Goal Flow before you run another ad.)
Restaurant Digital Advertising Report: Where to Spend for Maximum ROI
This data-driven report helps #restaurantowners maximize digital ad #ROI by revealing where independent and #chainrestaurants waste budget—and how to reallocate for better results. Learn which platforms work best (Google, Meta, TikTok, Email/SMS), how to tailor your strategy by #restaurant type, and how to build a 90-day roadmap for measurable growth.
Social Media for Writers: Which Platforms Actually Pay the Bills?
Every #writer faces the same dilemma: Which #socialmedia platforms are worth your precious writing time?
While your #writing friends chase follower counts and celebrate viral posts, smart writers focus on platforms that generate real opportunities. The difference between writers who struggle to find clients and those who have waitlists often comes down to one thing: strategic platform choice.
LinkedIn: The Freelancer’s Gold Mine
The numbers don’t lie: Writers who post consistently on LinkedIn get 3x more inbound client inquiries than those who don’t. #B2B writers report average project values 40% higher from LinkedIn leads versus other platforms.
Why? LinkedIn users are in “business mode” – they’re actively seeking solutions and have budgets to spend. Decision-makers scroll LinkedIn during work hours, not leisure time.
TikTok: The Fiction Writer’s Fast Track
BookTok videos drive 60% of Gen Z book purchases, and fiction authors with viral TikToks see average sales increases of 300%. Romance and fantasy genres dominate, accounting for 82% of BookTok purchases.
The Bottom Line: Choose one platform, master it completely, then consider expanding. Writers who focus their efforts always outperform those who spread themselves thin.
How SMBs Use AI Forecasting Techniques to Beat Larger Competitors
SMBs are using AI-powered forecasting to outmaneuver larger competitors by improving accuracy, cutting costs, and making faster decisions. This article explores how real-time data and predictive models help small businesses forecast demand, sales, and expenses more effectively—turning agility into a competitive edge.
Predictive Analytics: How Businesses Can Forecast Future Trends
Predictive #analytics helps businesses #forecast future trends using historical data, #AI, and statistical #models. This article explains key techniques (machine learning, regression, time series forecasting) and tools (IBM SPSS, Google Cloud AI, Tableau). Real-world examples from retail, finance, and healthcare show its impact, while addressing challenges like data bias and privacy. The future of predictive analytics is essential for staying competitive—enabling smarter decisions, risk reduction, and trend anticipation.
The CliqSpot Report | Issue 8
Google’s AI Overviews and algorithm shifts are rewriting the rules—73% of small businesses are falling behind. This edition reveals:
✅ How to adapt to AI-driven search (hint: freshness + citations matter most)
✅ Free competitive tools hidden in Google’s “SGE While Browsing”
✅ Under-$50 AI tools with proven ROI (no hype, just results)