Instagram vs. TikTok: Which Drives More Local Customers?

Reports

(Data-Backed Strategies for Restaurants, Cafés & Retailers)

Price: $97
Format: 12-Page PDF Report + 5 Ready-to-Use Post Templates

What’s Inside

✅ 6-Month Study of 100+ Local Businesses

  • Average engagement rates by platform (TikTok: 8.2% vs. Instagram: 3.7%)

  • Cost per 1,000 impressions (Instagram: $4.50 vs. TikTok: $2.80)

✅ Best Post Types for Local Audiences

  • Instagram Winners: Reels showing “behind-the-counter” moments (32% more saves)

  • TikTok Winners: Duets with customers (+47% comments)

✅ Optimal Posting Times

  • Instagram: Weekdays 11 AM – 2 PM (lunch crowd)

  • TikTok: Weekends 7-9 PM (leisure browsing)

✅ Hashtag Strategy

  • Location-based hashtags (#NYCEats) vs. niche hashtags (#CoffeeLovers) performance

✅ 5 Done-for-You Post Templates

  • TikTok: “Guess which [menu item] just dropped? “

  • Instagram: “Tag your breakfast buddy! “

Key Findings (Sneak Peek)

  1. TikTok Drives More Foot Traffic

    • 68% of users discover local businesses via TikTok (vs. 41% on Instagram)

    • Case Study: Brooklyn café gained 122 new customers from one viral “secret menu” TikTok

  2. Instagram Wins for Loyalty

    • Repeat customers are 2.3x more likely to check Instagram Stories daily

  3. Hybrid Strategy Alert

    • Businesses posting the same content on both platforms saw 18% less engagement

Who This Report Is For

☑️ Restaurant owners struggling with social media ROI
☑️ Retailers wanting to attract younger customers
☑️ Marketing agencies serving local clients

Bonus Tools Included

  • Posting Schedule Calculator(Excel)

  • Hashtag Performance Tracker(Google Sheets)

  • 30-Day Content Calendar(Figma/PDF)

Why Buy This Report?

  • Data-Driven: Real metrics from local businesses like yours

  • Plug-and-Play: Templates save 10+ hours of testing

  • Money-Back Guarantee: 7-day refund if no value

Instant Download: Get the Report Now

Next Steps

  1. Implement the hybrid strategy(Page 8)

  2. Test the top 3 hashtags (Page 10)

  3. Track foot traffic with QR codes(Bonus Tool)

Need Help? Book a 1:1 call with our local marketing experts ($50 for report buyers).